The Hidden Costs of High ACoS.
What Usually Goes Wrong
- ✕ Broad bids everywhere — generic targeting sucks up 20–30% of budget
- ✕ Unoptimized keywords — up to 40% of spend wasted on irrelevant terms
- ✕ Manual neglect — automated bids rising over time, no day-part controls
- ✕ Return rates ignored — high RTO means top-line sales don't translate to profit
What Viatrix Does Differently
- ✓ AI-driven bid adjustments per keyword to hit target ACoS
- ✓ Ongoing negative keyword campaigns to eliminate waste
- ✓ Daily budget reallocation to top-performing ASINs and campaigns
- ✓ Performance alerts that pause underperforming ads automatically
Your ACoS, Crushed in 90 Days.
Ad Spend & Keyword Audit
Complete audit of all campaigns, budgets, and keyword performance.
Quick Wins
Implement negative keywords and bid cleanup for immediate savings.
Scale Winners
Shift budget to top-performing campaigns, trim losers aggressively.
Continuous Tuning
Daily monitoring, weekly reports, and ongoing optimization.
ACoS Transparency Dashboard.
See exactly where every rupee goes and what it returns.
Real-Time ACoS vs ROAS charts
Alerts for budget overshoot or instant sales wins
Weekly breakdown of top-performing keywords and products
Contribution Margin tracking — not just top-line revenue
Direct access to your strategist via WhatsApp or Slack
ACoS Strategies by Category.
Different categories need different optimization approaches.
Beauty & Grooming
Focus ads on upsells and bundles where profit margin matters most.
Home & Kitchen
Use high-intent keywords and retargeting for research-heavy buyers.
Electronics
Protect low-margin items with precise targeting and bid caps.
FMCG / Food
Promote subscription models and consumable bundles for repeat revenue.
Fashion & Apparel
Account for high return rates when calculating true ACoS.
Freelancer vs Generic Agency vs Viatrix.
Built for founders who want profit, not waste.
What Clients Say.
Real results from real brands.
Our ACoS Optimization Process.
A methodical approach to profitability.
Audit & Goals
We audit all campaigns and set target ACoS with you.
Implement Controls
Apply negative keywords, adjust bids, and schedule ads.
Monitor Daily
Track spend vs sales every day, fine-tune accordingly.
Review Weekly
Weekly strategy sessions to adjust targets and plan ahead.
Common Questions (and Answers).
Ready for Profit, Not Waste?
Lock in a free ACoS audit and see immediate cuts in wasted spend.
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