★ DSP Management

The "Big Brand" Advantage — Amazon DSP Done Right.

Programmatic advertising for ambitious Indian brands

Reach customers across Amazon and the web with advanced DSP campaigns. For Indian brands ready to move from tactical ads to brand-building at scale.

500M+
Monthly Reach
3.2x
Avg ROAS
45%
Brand Lift
₹10K+
Min Spend
✦ Amazon DSP Certified ✦ 500M+ Monthly Reach ✦ Brand Lift Studies ✦ Indian Market Experts ✦ Premium Placements

Why Most Brands Miss DSP's True Potential.

⚠️

What Usually Goes Wrong

  • ✕ Broad audience targeting that reaches the wrong people at scale
  • ✕ No brand lift measurement — spending without knowing if awareness is growing
  • ✕ Generic creative not designed for programmatic placements
  • ✕ Frequency mismanagement — customers see the same ad 20 times and tune out
✅

What Viatrix Does Differently

  • ✓ Custom audience building from first-party data and competitor conquesting
  • ✓ Brand lift studies and incrementality testing to measure true impact
  • ✓ Programmatic-optimized video and display creative for every placement type
  • ✓ Smart frequency capping to stay top-of-mind without annoying shoppers

Audience Building

Create custom audiences from first-party data, competitor conquesting, and lifestyle segments for Indian shoppers.

Programmatic Display

Automated bidding across premium Amazon-owned properties and partner websites in India.

Retargeting

Re-engage in-market shoppers who viewed products but didn't convert with personalized ads.

Prospecting

Find new customers similar to your best buyers using Amazon's rich purchase data.

Brand Safety

Control where your ads appear with category and content exclusions for brand protection.

Brand Lift Studies

Measure awareness lift, ad recall, and purchase intent to prove DSP's real impact.

Your 90-Day DSP Growth Roadmap.

1
Phase 1

Audience & Strategy

Build custom audiences, set frequency caps, and design programmatic-optimized creatives.

2
Phase 2

Launch & Optimize

Deploy campaigns across display and video placements, optimize bids in real-time.

3
Phase 3

Scale & Retarget

Expand winning audiences, implement aggressive retargeting for non-converters.

4
Phase 4

Measure & Dominate

Brand lift studies, incrementality analysis, and strategic planning for the next cycle.

DSP Performance, Fully Transparent.

See reach, frequency, conversions, and brand lift — all in one clean dashboard.

📊

Real-time impression and reach metrics by audience segment

📡

Frequency distribution tracking to prevent ad fatigue

📋

Brand lift study results — awareness, recall, and purchase intent

💬

Retargeting performance — view-to-purchase attribution

👤

Dedicated DSP strategist on WhatsApp for instant communication

viatrix-dashboard
Ad Spend
₹12.4L
↓ 32% from last month
ACoS
9.8%
↓ Target: <10%
Revenue
₹48.2L
↑ 24% growth
ROAS
3.89x
↑ Above target
📊 Weekly Performance Pulse — On Track ✓

DSP Strategy by Category.

Different categories need different DSP approaches. We tailor every audience and creative decision to your market.

💄

Beauty & Personal Care

Lifestyle video placements, influencer-style creative, and aspirational audience targeting.

Home & Kitchen

High-AOV retargeting with comparison display ads and lifestyle audience prospecting.

👗

Fashion & Apparel

Seasonal video campaigns, lookalike audience building, and fashion-conquesting strategies.

⚡

Electronics

Tech-focused display placements, spec-highlighting creative, and competitor audience targeting.

🛒

FMCG / Food

Mass-reach video campaigns with regional language creatives and combo-pack promotions.

DIY vs Agency vs Viatrix DSP.

DSP requires expertise. Choose the right partner.

Feature
In-House
Generic DSP Agency
Viatrix
Audience Strategy
Basic Amazon segments
Standard templates
Custom Indian market audiences
Creative
Repurpose existing
One-size-fits-all
DSP-optimized per placement
Measurement
Basic impressions
Monthly reports
Brand lift + incrementality
Optimization
Manual, infrequent
Bi-weekly
Daily bid & audience tuning
Goal
Run display ads
Spend budget efficiently
Brand building + ROAS

Built for Indian brands that want premium reach with measurable results.

DSP Results That Speak for Themselves.

Nothing builds trust faster than real client proof.

"DSP gave us the brand visibility we needed. Viatrix set up audiences that actually converted — 3.5x ROAS on display spend."

Arjun Nair

CMO, UrbanLiving

"The brand lift study showed 40% increase in ad recall. We finally proved that brand-building works on Amazon India."

Kavitha Reddy

Founder, PureGlow Beauty

"Their DSP team knows the Indian market. They helped us reach tier-2 cities we never knew were buying our products."

Siddharth Patel

Director, SpiceRoute Foods

Our DSP Approach.

Sophisticated audience-based advertising management for serious growth.

1

Audience

Build or import custom audiences using Amazon data, first-party signals, and competitor conquesting.

2

Creative

Design high-converting display and video ads that meet Amazon DSP specs and resonate with Indian shoppers.

3

Campaign

Set targeting parameters, bidding strategies, and frequency caps for optimal reach without fatigue.

4

Measure

Track ROI, attribution, and brand lift. Optimize bids and audiences based on data, not assumptions.

Questions About Amazon DSP.

We recommend ₹10,000/month minimum for effective DSP campaigns. DSP works best with larger budgets for meaningful audience reach and brand lift measurement.
DSP is audience-based and reaches customers across Amazon properties AND the web, while Sponsored Ads are keyword-based and only appear in Amazon search results.
Yes. DSP requires Amazon agency certification, access approval, and expertise in programmatic buying. We handle everything from strategy to execution.
Beyond ROAS, we run brand lift studies measuring awareness, ad recall, and purchase intent — so you know your brand is actually growing, not just getting clicks.
Absolutely. DSP is ideal for launch awareness — reaching broad audiences with video and display ads to build recognition before they even search for your product.

Ready to Give Your Brand the Big Treatment?

Talk to our DSP specialists about reaching Indian audiences at scale. No long-term lock-ins, pure performance.

Book Your Strategy Call →