Founders
Anuj Nevatia and Netwar Agrawal
Location
Business Model
E-commerce focused on direct-to-consumer sales, offering a wide range of affordable yet stylish and durable footwear.
Target Market
Indian youth and young adults looking for fashionable, durable footwear that doesn’t break the bank. The brand also targets enthusiasts of casual outings, trekking, adventure, and sports.
Unique Selling Proposition
Providing a blend of comfort, style, and durability at prices that appeal to the Indian youth, filling the gap left by international brands in terms of affordability.
Industry Analysis
The Indian footwear market is expansive and growing, with a significant presence of international brands. Bacca Bucci aims to carve a niche by offering comparable quality and style at more accessible price points.
Positioning
As an aspirational yet accessible footwear brand that doesn’t compromise on quality, design, or comfort.
Promotion
Leveraging online platforms, social media, influencer marketing, and strategic partnerships to enhance brand visibility and engagement.
Pricing
Competitive pricing strategy to make quality footwear accessible to a broader audience, with products priced to fill the market gap between mass and premium segments.
Production
Utilizing contractual manufacturing to maintain flexibility and control over quality, with designs that reflect the latest trends and customer preferences.
Team
Led by founders with a background in chartered accountancy and a keen sense for market needs, supported by a dedicated team focused on design, marketing, and customer service.
Revenue Streams
Sales primarily through the brand’s website and major e-commerce platforms, aiming to expand product offerings and market reach.
Past Performance
Demonstrated significant growth, projecting sales of 75 to 80 crores INR for the current fiscal year, with a consistent growth rate and profitability.
Profit Margins
Maintaining high gross profit margins with strategic pricing and cost management to ensure profitability.
Investment Ask
2.5 crores INR for 1% equity, to invest in R&D, create exclusive molds, and enhance the product lineup for scaling the business.
Growth Strategy
Expand the product range beyond footwear to include related fashion accessories, increase the brand’s online presence, and explore opening physical stores to enhance customer experience and brand loyalty.
