Overview

Viatrix partnered with “Right Choice,” a brand specializing in bags and luggage, facing challenges in product visibility, brand positioning, and competition. Our goal was to harness our e-commerce expertise to significantly improve their online presence and sales.

Initial Situation

“Right Choice” struggled with low product visibility, undefined brand positioning, ordinary product designs, fierce competition, and a lack of online business knowledge. Viatrix was tasked with transforming these challenges into opportunities for growth and market dominance.

Viatrix Strategy

• Market and Competitor Analysis: We began by conducting an in-depth analysis of the market and competitors, identifying gaps and opportunities for “Right Choice” to capitalize on. This helped in repositioning the brand to target a niche segment effectively.
• Product Differentiation and Design Improvement: Understanding the importance of standout product designs, we collaborated with “Right Choice” to enhance their product aesthetics, aligning with the latest trends and consumer preferences.
• Optimized Listing and SEO: Viatrix implemented best practices in listing optimization and SEO strategies, improving product titles, descriptions, and keywords. This ensured top-tier product visibility and search rankings on key e-commerce platforms.
• Strategic PPC Campaigns: Leveraging targeted Pay-Per-Click (PPC) advertising, we focused on high sales volume and branded keywords, enhancing brand awareness and driving traffic to “Right Choice” products.
• Data-Driven Decision Making: Utilizing our analytics capabilities, we provided “Right Choice” with actionable insights, enabling data-informed decisions on inventory, pricing, and promotions.
• Consulting and Education: Recognizing the brand’s need for e-commerce knowledge, Viatrix offered continuous consulting and educational resources, empowering “Right Choice” with the expertise required for sustained online success.
• Customized Reporting and Dashboarding: To keep the brand’s management informed, we provided customized dashboards and reports, offering a clear view of performance metrics, growth trajectories, and areas for improvement.

Results:

• Within just 9 months of our strategic intervention, “Right Choice” achieved remarkable results:
• Elevated product visibility, securing top positions in search results.
• Successfully repositioned the brand within a niche market segment, directly competing with bestsellers.
• Increased average monthly sales from 3 Lakh Rs to 22 Lakh Rs, a testament to the brand’s newfound prominence and consumer appeal.